Master Agent Featured Article
Look to a Master Agent to Ramp Up Migration to the Cloud
March 20, 2012
The typical master agent is taking note that enterprise communications companies are looking to the cloud. According to a report by the Aberdeen (News - Alert) Group, upwards of 20 percent of companies are considering cloud-based implementation of communications. At the same time, more than 30 percent of companies that have integrated mobility services are thinking cloud-based implementation. The master agent is helping to drive this trend.
According to this recent Channel Partners Online report, companies are looking to completely replace their current systems. One way they are starting the process is by bringing mobility into the mix. Once mobility is integrated, with the help of master agent services, they use the cloud to give more leverage to workers looking for greater remote access. Master agents can gauge a company’s ability to adopt cloud-based implementation by looking at its current mobility.
Enterprise applications are also becoming more and more cloud-enabled. According to Aberdeen’s report, more than 20 percent say they want to embed communications with their enterprise applications. And as the cloud brings with it more hardware for processing communications processes, becoming cloud-enabled will require some instructions.
But which cloud-based applications had the most impact on communications environments? According to Aberdeen’s study, the core communications technologies like voice, voice mail, email and fax, were taken on by 20 percent or less.
Technologies like content management, Web conferencing and social media were far more likely to be used, making them a point of entry for cloud-based solutions for business’s communication needs.
The typical master agent is also taking to heart that line-of-business applications are technologies that are utilized more than any others and are bought outside of the normal IT adoption process. Around 20 percent of cloud-based companies in the communication field, according to Aberdeen, had their IT managers purchase communications technologies that were cloud-based. But line-of-business departments purchased more than half of the cloud-based communications technologies.
The recommendation by Aberdeen is that the optimization of enterprise communications should include using cloud-based technologies on an as-needed basis. Because there are so many applications that are cloud-based and designed for the use of corporate entities, the cloud might be the way to go for cheap trials on new technologies and a smarter way to budget around scalability issues.
A successful deployment in the cloud occurs when a company realizes that many of the processes being introduced in the cloud are likely not coming through the traditional IT staff recommendation. If the cloud option is not secure and if it doesn’t provide the scalability or flexibility you require, it’s time to look elsewhere. Fortunately, there is likely a master agent ready to help.
Edited by Jamie Epstein
Featured Carrier Information
Advantix Solutions Group
Advantix Solutions Group is a global leader in Mobility Telecom Optimization and Management Services. Advantix delivers unparalleled solutions that empower customers to take control of their entire mobile telecommunications infrastructure.
Comcast is the largest cable operator and third-largest telephone company in America, providing broadband internet, telephone service, and cable television to businesses in 19 markets nationwide, covering 39 states. Comcast Business, launched in 2009, originally targeted businesses with less than 20 employees. Today Comcast Business is targeting POTS and PRI together, with plans to move even higher upstream into metro Ethernet and SIP. You can sell Comcast Business with confidence because there are no leased lines between your customer and Comcast, who manages their own network end-to-end.
New Cloud Networks
New Cloud Networks, an exclusive Telarus supplier, focuses on custom Cloud solutions for small to medium sized businesses. New Cloud Networks core area of expertise is remote storage, disaster recovery, virtual servers, email hosting, managed services, and virtual desktops.
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Frequently Asked Questions
What is a Master Agent, and why should I use Telarus?
ANSWER: A Master Agent is (supposed to be) an agency that 1) signs carrier contracts and consolidates volume, 2) assists its sub-agents with pre-and-post-sales support, 3) consolidates commissions from multiple carriers into one monthly commission statement/payment, 4) leverages its size to gain concessions from carriers on behalf of its agents...
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ANSWER: Both. When our founders, who came from a financial services and engineering background respectively, set out to build the largest master agency ever envisioned, they did so with a non-telecom perspective. To them, it was not acceptable that quotes took days, even weeks, to come back. It was not acceptable to manage a large base of customers using Excel spreadsheets. It was not acceptable to be in the dark with relation to all of the carrier's service footprint. The only way to build the Master Agent of the Future was to invest heavily in software so that the necessary efficiencies could be built into the quoting, customer management, accounting, and commissioning systems...