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AVANT is First US-based Master Agent with a Presence in the UK

September 15, 2015





Whether it is complex cloud design, or global wide-area network deployments, the feeling is that AVANT is a premiere distributor of next-generation technologies. The company provides its partners with business tools that include back-office support, engineering guidance, strategic consulting and ongoing training.

Typically, a master agent offers and sells telecommunication services for service carriers. Some of the responsibilities associated with a master agent include the sales process, managing partners -- or subagents that sell a specific carrier's products -- back-office support, experienced consultation and product training.

On September 11, AVANT announced that it would be opening a sales office designed to serve as an outpost for the company in London in order to support U.K.-based VARs, MSPs and Telecom Agents. In addition, the new office will also serve as a location where U.S.-based partners can have access to local resources in Europe.

"This is an important step in accomplishing our mission to disrupt the legacy master agent / distributor model that we see in the U.S. today,” said AVANT CEO Ian Kieninger. “Technology has fueled the rapid globalization of the world's economy and until now the channel model hasn't kept pace. We intend to export our unique partner-enablement model where it's needed, starting with the U.K."

This is not the first step that AVANT has taken as they forge ahead. Earlier this year, in July, the company announced the hiring of Rom Hayman as its Chief Cloud Officer. Kieninger noted that “Our investment into the Channel’s first Chief Cloud Officer sets the tone for the explosive opportunity that sits in front of us.”

In addition, AVANT has also trademarked its one of a kind “BattleBook.” This is a sales and marketing kit that mostly consists of printed sales aids, matrices, books, product analyses and learning aids for use in connection with the sale or marketing of telecommunications, co-location and cloud computing services.

In reference to the trademark, Kieninger said, “The goal of these tools is to enable our partners to be more efficient in the field, add value to their customer engagements and help them find the best solution to fit any complex need. These tools were created for sales people by sales people."



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