Finding the right ISP or other telecom provider for a business wasn't always as hard as it is today. But as the number of different communication channels expanded to include VoIP, IP Fax, Video Conferencing and a host of other options, so too did the complexity of choosing a provider. The addition of cloud-based data networks has further complicated this issue, and in today's business climate master agents who sign carrier contracts efficiently are necessary for finding the best deals.
Having to pay for yet another service may seem like a one-sided victory for those smart enough to get on the train and learn the paperwork required when it was still simple, yet according to Vic Levinson writing for the Channel Partners blog, this may not be such a bad thing. In fact, he considers the relationship mutually beneficial. Because the master agent is able to assist with pre-and-post sales reports and consolidates volume, they are able to save businesses far more money than the fee that they charge.
At the same time, Master Agents have many of the same mutual interests for reducing the costs of telecom packages. Each sale is a learning opportunity for the master agent to become better and better at what they do, and each customer adds to the agent's size. Larger master agent groups can leverage their large customer bases for even sweeter deals, which benefits both parties.
Today's master agents are almost like the wizards of fantasy novels, peering into their crystal balls to combine as many services as possible within a single, economic package. As Levinson states it, “Our master agents have become our resources, our guides and our advocates.” If this trend continues, the interconnected nature between master agents and their customers will become even tighter as more mutual interests collide.”