By Erin Harrison, Executive Editor, Cloud Computing

As the cloud services market continues to expand, managed service providers (MSPs) value added resellers (VARs) and master agents are all capitalizing on the demand from businesses to do more with less. Cloud-based services allow them to achieve those efficiencies.

Gartner (News - Alert) recently reported the public cloud services market is expected to grow from $111 billion in 2012 to $131 billion worldwide in 2013, with Infrastructure-as-a-Service (IaaS) being touted as the fastest growing segment overall.

No company comprehends how important the cloud is to organizations throihgout the world and that is exactly why the Telarus philosophy is: “Automate that which can be automated.”

The Sandy, Utah-based agent’s business revolves around relationships, consulting, and gaining the trust of its customers and agents, having the absolute best technology in place at all times is the telecommunications provider’s mission. “It’s what allows our agents and staff the ability to make quick decisions that create competitive advantages in the marketplace,” according to the company’s website.

Currently, the agency works with some of the biggest telecommunications companies in the space, helping them leverage robust technology that will get rid of the exorbitant costs seen from manual labor processes that once were necessary within the sales process.

“As we win awards from our carriers, as we release new technology, it all points back to one thing: our desire to be the preeminent master agency in the United States,” said Patrick Oborn, vice president of Marketing at Telarus (News - Alert).

According to Gartner, North America is the largest region in the cloud services market and accounts for 59 percent of all new spending on cloud services from 2013 through 2016.

Telarus offers several cloud-based services, including GeoQuote SMB and GeoQuote Enterprise, which gives its partners additional high-level insights that help them find the best-fit supplier for their customers. Telarus also offers a Back Office CRM Platform that allows agents to input all of of their customer information, previous quotes, proposals, tasks, notes, commission history, e-mail correspondences, orders, paperwork, etc. so it is available at their fingertips on one page. Agents can also create additional logins for administrative assistance and/or employees so that they can access specific areas of the agent back office in a customer support role.

All of Telarus’ products and services are designed to make it easier and more profitable for solution providers, VARs, and MSPs to sell and source voice and data WAN solutions.

Edited by Jamie Epstein