By Jamie Epstein, TMCnet Web Editor

While many telecommunications providers turn to a master agent in order to gain access to pre-and-post-sales support in addition to being able to hand over the responsibility of completing sales quotas, an important element crucial to the success of this strategic relationship is next-generation technology. Without the ability to leverage robust platforms to complete sales and reign in prospective customers, it will be make it increasingly difficult to transition leads into sales.

Master agent Telarus (News - Alert) know this firsthand and its founders, Patrick Oborn and Adam Edwards, came together because they “wanted to do something different” with their lives after learning about residual income for distributing telecom services for Cognigen Networks. After ultimately realizing the perfect niche for them would be to leverage the principles of SEO, price automation and streamlined sales and bring it directly to commercial telecom, the twosome clearly understands that it is vital to automate all processes for Telarus partners.

“Our mission is to be the most highly advanced sales agency in the world. We will accomplish this by carefully listening to the needs of our partners and suppliers. Our software, combined with the human touch of our award-winning support operations center, will add value in new and unique ways that our peers will never be able to replicate," Andrew Morgan, vice president of Operations, Telarus, Inc. stated.

Let’s take a closer look at the elements of the master agent’s suite significantly benefiting customers, shall we?

First, the Telarus GeoQuote system, which comes in two forms, one made specially to fit the needs of SMBs and other for larger enterprises, is touted as real-time commercial telecom pricing software that assists agent partners seeking information right away on transactional products. Not only can this platform be leveraged for accurate pricing estimates, but it also provides commissions data, promotional pricing and customer contract creation. The intuitive solution is gaining traction by the day, and back in October reached the 1,000,000th real-time quotes milestone.

"When we originally pioneered the GeoQuote platform almost ten years ago, people in the telecom world didn't immediately see the value since they were used to quoting every single opportunity manually, by hand," Patrick Oborn, VP of Business Development for Telarus stated in regard to the achievement. "Even though we were a little ahead of our time, our partners today wouldn't dream of trying to sell transactional products with the speed and efficiency GeoQuote brings to the table."

In addition, GeoSign is a paperwork generation platform that has been designed for independent agents looking for cable availability, as well as a way to create a personalized service package and paperwork when and where they need it. GeoScan, a carrier-grade availability look up tool, is also extremely popular due to its capabilities related to enabling agents to increase visibility into nearly every carrier service available at any U.S. address.

Rounding out its portfolio are the master agent’s back office CRM platform and VAR network. While the customer relationship management product was developed with the specific needs of its agents in mind, it seamlessly integrates all of their “customer information, previous quotes, proposals, tasks, notes, commission history, e-mail correspondences, orders, paperwork, etc. on one page. Agents can also create additional logins for administrative assistance and/or employees so that they can access specific areas of the agent back office in a customer support role,” the company’s website revealed.

Moreover, the VAR network serves as the basis for all processes related to Telarus software, allowing agent partners to establish and continuously enhance relationships with their referral partners. Through moving the task of paying VARs to Telarus rather than having it placed upon the shoulders of telcos, it helps them to increase their focus upon closing sales.

While teaming with a master agent like Telarus will help your company expand in ways you never knew possible, without the ideal technology available at all times that can handle customer demands now and in future, the advantages will certainly not be as fruitful.

To find out more about Telarus, visit the company at ITEXPO Miami 2013. Taking place Jan. 29- Feb 1, in Miami, Florida, be sure to visit Telarus in booth # 1023. For more information on ITEXPO (News - Alert) Miami 2013, click here.

Edited by Rachel Ramsey