Master Agent Featured Article
The Value of the Master Agent is Evident in the Relationship
January 04, 2013
In the world of the master agent, there are a variety of strategies employed to drive success. For some, that means outfitting a portfolio with every possible solution a customer could possibly want. For others, it means specializing in a few key areas, earning recognition as a specialist in that field. Still others may prefer to carry only specific vendors according to their leadership position in the market. The only question is which method is the right one to achieve your goals?
This concept was explored in a recent report that examined the purpose of the tip of the spear as it relates to the master agent relationship in the market. For explanation, the tip of the spear is a reference to the point in the relationship where the real work is accomplished. In other words – it is the point of the sale where the master agent is joined and supported by the channel manager.
The ultimate success or failure of the carrier and master agent relationship weighs heavily on the sharpness of this spear. When the relationship is solid, the spear is sharp and carriers enjoy more business. In fact, even carriers offering marginal solutions and feature sets have enjoyed great success simply because the relationships they manage are so strong. The master agent who has a tight relationship with the channel manager finds that the product is easier to sell and the customer’s problems are easier to address and resolve.
This tip of the spear is dangerously sharp, which means the supplier gest more business. Likewise, the channel manager is able to get satisfaction for sales engineering and pricing requests quicker than others. They ask the necessary questions to dig deeper than the standard solution can address. Thinking is focused outside of the box and engineers are engaged so they are motivated to do more with their product than just matching the competitor’s offering. The resulting orders are larger and the customers tend to be more loyal.
When this type of relationship is in place, everyone wins. The customer gets exactly what they need and enjoys a satisfactory interaction; the carrier builds better brand perception with the customer and in the market; the master agent appear knowledgeable and trustworthy (not to mention the added monies made); and the channel manager enjoys the fruits of his or her labor. The resulting sales cycle is smoother and the designed solution is customized according to the customer environment. The price is weighted on value instead of whether it’s low or high.
For Telarus, the strength of its solutions is found in the strengths of partners with which it continues to build relationships. The company aims to attract only those companies who strive to continuously bring best-of-breed technology to users and ensure the optimal experience for everyone involved.
To find out more about Telarus (News - Alert), visit the company at ITEXPO Miami 2013. Taking place Jan. 29- Feb 1, in Miami, Florida, be sure to visit Telarus in booth # 1023. For more information on ITEXPO (News - Alert) Miami 2013, click here.
Edited by Jamie Epstein
Featured Carrier Information
Advantix Solutions Group
Advantix Solutions Group is a global leader in Mobility Telecom Optimization and Management Services. Advantix delivers unparalleled solutions that empower customers to take control of their entire mobile telecommunications infrastructure.
Comcast is the largest cable operator and third-largest telephone company in America, providing broadband internet, telephone service, and cable television to businesses in 19 markets nationwide, covering 39 states. Comcast Business, launched in 2009, originally targeted businesses with less than 20 employees. Today Comcast Business is targeting POTS and PRI together, with plans to move even higher upstream into metro Ethernet and SIP. You can sell Comcast Business with confidence because there are no leased lines between your customer and Comcast, who manages their own network end-to-end.
New Cloud Networks
New Cloud Networks, an exclusive Telarus supplier, focuses on custom Cloud solutions for small to medium sized businesses. New Cloud Networks core area of expertise is remote storage, disaster recovery, virtual servers, email hosting, managed services, and virtual desktops.
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Frequently Asked Questions
What is a Master Agent, and why should I use Telarus?
ANSWER: A Master Agent is (supposed to be) an agency that 1) signs carrier contracts and consolidates volume, 2) assists its sub-agents with pre-and-post-sales support, 3) consolidates commissions from multiple carriers into one monthly commission statement/payment, 4) leverages its size to gain concessions from carriers on behalf of its agents...
Is Telarus a Master Agent or a Software Company?
ANSWER: Both. When our founders, who came from a financial services and engineering background respectively, set out to build the largest master agency ever envisioned, they did so with a non-telecom perspective. To them, it was not acceptable that quotes took days, even weeks, to come back. It was not acceptable to manage a large base of customers using Excel spreadsheets. It was not acceptable to be in the dark with relation to all of the carrier's service footprint. The only way to build the Master Agent of the Future was to invest heavily in software so that the necessary efficiencies could be built into the quoting, customer management, accounting, and commissioning systems...