Master Agent Featured Article
What to Expect When Teaming with a Reseller
January 02, 2013
A reseller is bound to run into some channel conflict when selling products through multiple IT channels. While an array of obstacles pose some trouble for resellers, they can be overcome by forming at strategic partnership with a master agent.
When an IT service provider joins forces with a master agent, complete unified communications solutions can be formed. This move will supply both parties with the necessary advantages in order to continue to expand over the long term. And with both parties work closely together, extensive opportunities will arise through the demand of more efficient service delivery.
The process of forming a formal business agreement can be a tedious because several steps must be taken. The two parties must first determine the needs and goals of the partnership and then establish rules of engagement. The parties then need to determine which party will own the customer relationship. They must agree on a revenue formula and understand each other business model in addition.
Another pro of an IT provider and a master agent working together is the network of partners that each one will bring to the table. The partnership could open the door for opportunities and ventures that may not be possible without the other. The more people or businesses you can become acquainted with, the more opportunities you will see in the future.
As technology continues to advance, and markets continue to expand, IT service providers will have a hard time learning and providing support on their own. By joining forces with a master agent or reseller, providers will be able to handle more complex business clients which in turn will drive profits and establish much more fruitful relationships.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.
Edited by Jamie Epstein
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