Master Agent Featured Article
Master Agent Partner Level 3 Expanding Footprint
April 23, 2012
Telecom Brokerage (News - Alert) Inc. (TBI) has been a premiere master agent since 1991. The master agent services TBI provides give partners resources like back-office support, product training and consultations. TBI has preferred relationships with more than 50 network providers.
Level 3 Communications, an international communications company based in Colorado, is one of the providers working with master agent TBI. Level 3 is one of six Tier 1 Internet providers in the world. Recently, an analyst with Oppenheimer and Co. Inc. said Level 3 is leading the way in consolidation.
According to this Channel Partners Online report, Level 3 survived and thrived after the telecom bubble burst 10-plus years ago, while many other companies had to declare bankruptcy. Level 3 has been in acquisition mode – buying a number of its former competitors including WilTel Communications in 2005.
In 2006, Level 3 bought out Broadwing Corp., before it went on to take over Global Crossing (News - Alert) Limited, a company that had more than $6 billion in revenues in 2010.
Level 3 works with a number of master agent companies other than TBI. Telarus (News - Alert), a master agent from Utah is on the list. Telarus touts its relationship with Level 3 and believes that the services provided by Level 3 assists its agents in quoting the company’s products in real-time over Telarus’ GeoQuote system.
The master agent also believes that Level 3’s services bring value because it provides the backhaul video services that more companies are relying on to communicate. Master agent Planet One Communications, a company from Arizona is another of the approved master agent companies that Level 3 works with. Planet One offers enterprise solutions to small and medium sized companies.
Master agents see particular value in Level 3’s overbuilt new DWDM, IP and private line switching layers. Technology deployments such as these have allowed for new, market-leading services such as the 10 GigE LAN PHY, as well as 40 Gbps wavelength services.
Level 3, a provider of several master agent companies, is looking at a variety of other telecoms that it might acquire to continue to expand its portfolio. XO Communications (News - Alert) makes the list as the company is a business-focused local exchange carrier. Further, Cogent Communications Group Inc. sells Internet services over fiber-optic, data-only networks. It provides services to Fortune 100 companies as well as small businesses. It reported revenues of around $305 million in 2011, and it is a possible target of Level 3. It’s also looking at a company close to home – tw telecom (News - Alert), an enterprise-focused provider of managed services.
As Level 3 continues to expand, TBI will need to boost support for master agent services, extending its reach into new areas to reach new partners.
Edited by Jamie Epstein
Featured Carrier Information
Advantix Solutions Group
Advantix Solutions Group is a global leader in Mobility Telecom Optimization and Management Services. Advantix delivers unparalleled solutions that empower customers to take control of their entire mobile telecommunications infrastructure.
Comcast is the largest cable operator and third-largest telephone company in America, providing broadband internet, telephone service, and cable television to businesses in 19 markets nationwide, covering 39 states. Comcast Business, launched in 2009, originally targeted businesses with less than 20 employees. Today Comcast Business is targeting POTS and PRI together, with plans to move even higher upstream into metro Ethernet and SIP. You can sell Comcast Business with confidence because there are no leased lines between your customer and Comcast, who manages their own network end-to-end.
New Cloud Networks
New Cloud Networks, an exclusive Telarus supplier, focuses on custom Cloud solutions for small to medium sized businesses. New Cloud Networks core area of expertise is remote storage, disaster recovery, virtual servers, email hosting, managed services, and virtual desktops.
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Frequently Asked Questions
What is a Master Agent, and why should I use Telarus?
ANSWER: A Master Agent is (supposed to be) an agency that 1) signs carrier contracts and consolidates volume, 2) assists its sub-agents with pre-and-post-sales support, 3) consolidates commissions from multiple carriers into one monthly commission statement/payment, 4) leverages its size to gain concessions from carriers on behalf of its agents...
Is Telarus a Master Agent or a Software Company?
ANSWER: Both. When our founders, who came from a financial services and engineering background respectively, set out to build the largest master agency ever envisioned, they did so with a non-telecom perspective. To them, it was not acceptable that quotes took days, even weeks, to come back. It was not acceptable to manage a large base of customers using Excel spreadsheets. It was not acceptable to be in the dark with relation to all of the carrier's service footprint. The only way to build the Master Agent of the Future was to invest heavily in software so that the necessary efficiencies could be built into the quoting, customer management, accounting, and commissioning systems...