Master Agent Featured Article
The Crucial Role Master Agents Play
March 19, 2012
A master agent is known as a distributor of telecommunication services . Master agents have many responsibilities but one of the most vial ones is finding the right solution to meet individual business needs.
Distributors or agents to a vast array of partners deal with enterpries or businesses who are looking for Internet, data, local, long distance, mobility, managed services or phone systems, .
John Siefert, CEO of VIRGO, recently penned an article about what he believes are the most important jobs these agents hold.
Siefert stated, “Master agents, many of whom I have gotten to know in the last 18 months, play a pivotal role in managing the relationship between a carrier and the agent selling their services. No matter what tier the carrier or service provider falls into, it is imperative that the master set proper expectations with agents selling the services, and guarantee the providers/carriers follow through on their obligations to the agent selling.
“The obvious thing here is money. The best masters ensure the terms they agree upon with providers are carried through to the agents they represent. Those masters also guarantee their agents are packaging and selling the services in ways the providers can deliver,” he added.
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