Master Agent Featured Article

Master Agents Should Embrace VoIP to Stay Ahead of Competition in the Market

November 08, 2011

The master agent industry is crucial in selling telecommunications services on behalf of service carriers as well as managing partners or subagents who sell these carriers’ products. However, as new technology solutions are introduced to the market including VoIP and SIP trunking, it is key that master agents learn all there is to know about these new communication tools.

In a recent blog post, David Byrd (News - Alert) from Broadvox said, “Too often we encounter a situation where an agent sells a SIP Trunk with no understanding of the difference between it and a PRI. This can lead to a disastrous situation. First, an agent needs to understand that the bandwidth require per phone call is more with G.711 not less than a PRI. Second, IP enabled equipment is required. This can be an IAD, IP PBX (News - Alert) or, in the best case, the addition of an IP board or card. It is also very important to check the carrier’s interoperability IAD and IP PBX list.”

TMCnet added that Inter-Op and codecs are extremely important elements that Agents and VAR's need to know. Luckily, there are multiple places where Agents and VARs can receive the training needed to learn all there is to know about these innovative technologies including: Alteva’s  cert program, which costs about $350 and includes sales and product training; MegaPath (News - Alert) ‘s MPLS University; and Avaya’s SIP for Dummies book.

In addition, a majority of carriers provide training for their products, as communication solutions are ever-changing. Even though training webinars can take up a good chunk of time, it is critical that master agents take part in as many as possible to gain a competitive edge.

To ensure that they have the knowledge needed to succeed, agents and VAR's have the option to complete TCA's Certified Telecom Professional certification program which will analyze their skill set and show them what they still may need to learn.

With a vast array of knowledge in evolving technologies, master agents and VARs alike will be able to drive revenues and provide a much more satisfied customer experience.

Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC (News - Alert) as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves

Featured Carrier Information

Advantix Solutions Group

Advantix Solutions Group
Advantix Solutions Group is a global leader in Mobility Telecom Optimization and Management Services. Advantix delivers unparalleled solutions that empower customers to take control of their entire mobile telecommunications infrastructure.

Comcast Business Class

Comcast Business Class
Telarus is one of Comcast Business Class' leading distributors. Since we joined the Comcast channel program on March 14, 2010, we have been helping our partners qualify, order, and provision all Comcast Business Class products, including Metro Ethernet.

EarthLink Business

EarthLink Business
EarthLink Business is a facilities-based telecommunications provider with more than 28,000 fiber miles. EarthLink Business specializes in a wide variety of products, including MPLS, Ethernet, Wireless, Data, Voice, Colocation, and Hosted PBX.


The VXSuite modules provide actionable business intelligence on how to define, design, integrate, optimize, and manage the technologies that make up your ecosystem as well as monitor and support each customer's unique configuration.

Telarus Product Matrix

The Right Products at the Right Price

Do you have access to the products that you need to be successful in telecom sales? Do you have access to cloud, fiber, wimax, mobility, and other game-changing solutions that you'll need to compete?

Featured Testimonials

Telarus is THE only place to put your business....

Telarus is THE only place to put your business....
"Telarus is the only master agent that helps me generate leads through my website. Another huge factor is that they pay on time, every month without excuses! Unfortunately in the Telecom world people are slow at paying or simply don't pay. Telarus' tools and staff give my business the edge we need to stand out from my competitors...

Telarus just seems to 'get it'....

Telarus just seems to "get it"....
"Telarus to me emulates the perfect channel partner because of their culture, the tremendous talent that they have, and their ability to keep driving business. People are everything...