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What is a Master Agent?

August 07, 2012

A master agent offers and sells telecommunication services for service carriers.  Master agents have many responsibilities in the sales process including managing partners, or subagents, who sell a specific carrier’s products, back-office support, experienced consultation and product training.

If a customer is looking for Internet, data, local, long distance, mobility, managed services or phone systems, master agents offer cost-effective solutions and will help customers choose the best option for their specific needs.

Master agents hold contracts with many different commercial telecommunication carriers and help to consolidate the sales volume of multiple independent sales agents.

These master agents help businesses expand through a higher level of exposure and representation, insulation from revenue commitments, certification requirements, access to the industry’s best rates, and trouble-free provisioning of accounts.

Crucial to the success of any master agency are relationships with network providers, which enable the master agents to offer consultative sales experience for both partners and their clients. In addition, as carriers move to the cloud for all communication-related activities, master agents play a crucial consultative role in communicating that point to key decision makers.

Master agents offer a personalized level support to their network of partners, offering expertise when needed. These companies offer a way for service carriers to see an increase in sales, while focusing on other business activities and leaving the selling to the master agents.

Some notable master agencies include TBI, Telarus, World Telecom Group (News - Alert), Telephony Partners, KeaneTel and Communication Management Services.

Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC (News - Alert) as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves
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